Attune

Be the patient, consistent parent you want to be. Help your children flourish.

Attune is an evidence-based parenting coach that listens to your real interactions and gives you personalised guidance to become the parent you want to be.

Limited spots available for early access.

It's 8pm.

Bedtime was supposed to be at 7. Your toddler is screaming because you gave them the wrong cup. You've raised your voice. You said you wouldn't.

You finally get them down at 8:30 and feel the guilt wash over you. Instagram shows you "9 ways you're destroying your child's emotional development." You give up.

What if tomorrow night was different?

Attune listens to your real interactions and gives you personalised guidance based on what actually happens. No typing. No generic advice.

“

I kid you not... I didn't lose it today. And the message got into her brain. So it's changing me for the better.

Audrey, Mum of 3

How it works

1

Record

Hit record on your phone during any parenting moment, especially the ones that tend to be challenging. Bedtime, mealtimes, the morning rush. Leave it running in the background.

2

Send

Forward the audio recording to Attune on WhatsApp. That's it. No app to download.

You share a 15-60 minute recording of a parenting moment

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3

Learn

After bedtime, you receive a personalised report: what went well, specific moments highlighted with quotes, and one proven thing to try tomorrow. As you use it more, you get insights into your progress, trends and themes over time.

What you get back

After bedtime, Attune sends you personalised insights straight to WhatsApp.

Today's Snapshot

Challenging evening — bath time and bedtime

A lengthy evening routine. Moments of real strain alongside lovely connection.

1

Beautiful reflection during bath time

You echoed exactly what mattered to her

2

Gentle teaching moment

“We'll teach you” — patient and warm

3

One to try

Name the feeling before the limit

2-3

Labeled Praise

3:1

Positive : Directive

Daily Reports

After each recording, get a personalised report: what went well, specific moments with quotes, and one thing to try next time.

Week 3 Progress

You're becoming more patient under pressure

Across 8 recordings, your calm moments are lasting longer and redirections are more effective.

Calm responses +40%
Labeled praise +25%
Reflective listening +15%

Recurring themes

Bedtime boundaries Sibling conflict Emotional validation

Milestone Reports

Every week or so, see how you're growing. Track trends, spot patterns, and celebrate real progress over time.

Sweet Moments Bank

The things they say that you'd otherwise forget. Every recording builds a collection of moments to keep forever.

“

It's like free therapy. Because that is what it is. It's therapy for parenthood.

Rebecca, Mum of 2

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The science behind Attune

We've worked with experts and child psychologists to design an effective approach built around PCIT (Parent-Child Interaction Therapy), the most researched parenting framework in the world. PCIT draws on over 150 randomised controlled trials and decades of evidence of large, lasting effects on child behaviour and parent confidence. Attune also pulls from Gottman Emotion Coaching, a 5-step, research-based parenting approach centred around emotional intelligence, secure attachment and resilience.

The advice Attune gives you isn't based on trends, forums or influencers. It's clinical research usually reserved for expensive therapy rooms.

Attune translates that science into guidance you can actually use, based on your real interactions with your children.

“

I actually cried when I read the report... to see it all in black and white of you doing a good job.

Rebecca, Mum of 2

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Your privacy

Family moments are sacred. We built Attune to reflect that.

When you send a recording, your audio is transcribed automatically. No human ever listens. The audio is deleted immediately. Your transcript is analysed to create your report, then it's sent to you and only you.

We don't sell your data. We don't share it. We don't use it to train AI models.

A message from us

Why we built this

We're three dads. James has a 4-year-old and a 6-year-old. The nightly tantrums were the catalyst. He'd tried the books, the Instagram advice, even ChatGPT at 10pm. Nothing stuck because none of it was based on what was actually happening with his kids.

So we built the thing we wished existed: a coach that listens to the real moments, not the retelling, and helps you see what's working and what to try next.

This is early. We're sharing it with people we trust to be honest with us. We want to learn what's useful, what's not, and how Attune can help you become the parent you want to be and know you can be.

James with his family

James

Will with his family

Will

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Dan

Our Principles

We're committed to building Attune as a product and company we're proud of, based around 5 core principles:

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Privacy

Your data is never shared or sold. Your audio is never listened to or stored. Moments are transcribed immediately and then deleted.

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Presence

Attune helps make you more present, not less. It never takes you away from the moment and never distracts or gets in the way of connection with your children.

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Evidence

Attune is built on what's been proven to work across thousands of families and decades of research.

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Humanity

Attune coaches you to be the best version of yourself, it doesn't parent for you.

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Empowerment

Attune reminds you you're a good parent, and helps you become an even better one.

Our Vision

Over time, we want to build Attune into the long-term help you need to be the very best parent possible to your children. We want to help give parents of children of all ages confidence, even and especially during the most challenging moments in the toughest job in the world.

Try Attune

We're looking for parents of children aged 2–6 who want to try Attune for free during the beta.

If any of this resonated, if you've had that 7:45pm moment, we'd love to have you.

All you need is WhatsApp.

Or forward this to someone you think it might help. That's how most of our best testers have found us.

"I didn't know I needed it until I had it."

Built by James, Dan & Will to help other parents like us.